Also good info (and pretty lingerie!)
I have this set! Playful Promises forever. My favorite suspender. Go down a cup size for the bra though.
fat girl sizes please
Unfortunately we can’t do larger sizes, due to the fact that we are a small indie brand - we wouldn’t be able to afford it!
Don’t you think there is probably quite a lot MORE demand given average sizes of women in the world today for larger sizes and hence you’d make MORE money, not less, if you catered to the MAJORITY of women who don’t look like this (completely lovely) lady? Especially given that there are so few cool companies that make larger sizes in attractive styles?
I apologise for my lack of a detailed answer previously, I should probably have gone into more detail, but we get asked this an awful lot and I find myself repeating into oblivion! If it helps, I think I’ll write a blog post about this which can be referred to and answer questions quickly and easily!
As mentioned, we get asked this a lot, so it isn’t something we are just ignoring as I’m sure many large brands would do. Firstly, we are not a large brand - I’m not sure how obvious this is (hopefully not that obvious, as that would mean I do my job well ;P).There is an article on the Lingerie Addict which tackles the subject of why lingerie retailers don’t carry more sizes, which discusses why average is different to most common.
We also look at our own sales, in which the smallest sizes sell out first, leaving the larger sizes often sitting on the shelf. After a run of lingerie (to afford to produce a set of lingerie we have to order a large amount in each size that we run), if we are left with a larger amount of size 14 briefs (for example), this doesn’t imply to us that we would make more sales if we then expanded to include size 16 and 18. I admit, we could possibly go up to an E cup and still sell the products, purely by looking at our sales of the Dominique bra, in order of sales: 34B, 36DD, 34A, 32B, 32A, 34DD, 34A.
HOWEVER, we also sell our products to companies such as ASOS (the image above), and these sales are one of the things that keep us running and therefore have a big impact on which sizing we stick to. I imagine that if ASOS were to ask us for E cups and beyond, this could have an impact on our sizing.
So back to money. Now, I’m just a marketer. I like facebook and tumblr and being ridiculously excited about everything and pretending I drink cocktails all day every day. I don’t create lingerie, I can’t even sew. But we have a small production team in house, and I see and hear how stressful their job is and how incredibly hard they work. There is an awful lot that goes into making lingerie, which is easy to forget. Not to mention the fact that different bra sizes require different patterns, which require…. yep, money.If you would like an even more indepth, mathematical article about why we can’t do larger sizes, check out this blog by Kiss Me Deadly.
(via swiczeniuk)
