Posts tagged size
Posts tagged size
La Perla’s SoHo window display featured a mannequin with sharply protruding ribs dressed in a bikini and holding a beach towel. After an image of the window made its way to the internet, though, the brand was quick to issue an apology for its poor decision.
My thoughts, via the TLA Facebook page:
So this photo from La Perla has been circulating the internet all day, and while I probably won’t write a blog post on it, I did want to comment on it as a lingerie blogger (especially since La Perla, after all, is a lingerie brand).
There's nothing inherently offensive about a ribcage. Some women have visible rib cages. This doesn't mean they have an eating disorder or that they're starving to death or that they're in any way unhealthy. It just means you can see the outline of their ribs (which could be caused by a naturally large ribcage and/or low body fat).
There’s a very wide range of “healthy” and “normal” for women’s bodies. Some women are on the thin side. Some women are on the thick side. And what you may or may not personally find attractive or “sexy” is a completely separate conversation from health. The two should not be confused.
I wish that, instead of removing the mannequins entirely, La Perla saw this as an opportunity to diversify the sizes of the mannequins they use in their stores. There’s nothing wrong with having a thin mannequin. But there is a problem when ALL the mannequins are thin. Turning this conversation into a war on ribcages completely misses the point.
Also good info (and pretty lingerie!)
I have this set! Playful Promises forever. My favorite suspender. Go down a cup size for the bra though.
fat girl sizes please
Unfortunately we can’t do larger sizes, due to the fact that we are a small indie brand - we wouldn’t be able to afford it!
Don’t you think there is probably quite a lot MORE demand given average sizes of women in the world today for larger sizes and hence you’d make MORE money, not less, if you catered to the MAJORITY of women who don’t look like this (completely lovely) lady? Especially given that there are so few cool companies that make larger sizes in attractive styles?
I apologise for my lack of a detailed answer previously, I should probably have gone into more detail, but we get asked this an awful lot and I find myself repeating into oblivion! If it helps, I think I’ll write a blog post about this which can be referred to and answer questions quickly and easily!
As mentioned, we get asked this a lot, so it isn’t something we are just ignoring as I’m sure many large brands would do. Firstly, we are not a large brand - I’m not sure how obvious this is (hopefully not that obvious, as that would mean I do my job well ;P).
There is an article on the Lingerie Addict which tackles the subject of why lingerie retailers don’t carry more sizes, which discusses why average is different to most common.
We also look at our own sales, in which the smallest sizes sell out first, leaving the larger sizes often sitting on the shelf. After a run of lingerie (to afford to produce a set of lingerie we have to order a large amount in each size that we run), if we are left with a larger amount of size 14 briefs (for example), this doesn’t imply to us that we would make more sales if we then expanded to include size 16 and 18. I admit, we could possibly go up to an E cup and still sell the products, purely by looking at our sales of the Dominique bra, in order of sales: 34B, 36DD, 34A, 32B, 32A, 34DD, 34A.
HOWEVER, we also sell our products to companies such as ASOS (the image above), and these sales are one of the things that keep us running and therefore have a big impact on which sizing we stick to. I imagine that if ASOS were to ask us for E cups and beyond, this could have an impact on our sizing.
So back to money. Now, I’m just a marketer. I like facebook and tumblr and being ridiculously excited about everything and pretending I drink cocktails all day every day. I don’t create lingerie, I can’t even sew. But we have a small production team in house, and I see and hear how stressful their job is and how incredibly hard they work. There is an awful lot that goes into making lingerie, which is easy to forget. Not to mention the fact that different bra sizes require different patterns, which require…. yep, money.
If you would like an even more indepth, mathematical article about why we can’t do larger sizes, check out this blog by Kiss Me Deadly.
This is a truly excellent post.
If a brand doesn’t do your size -
They don’t do your size.
It’s as simple as that. There’s no point rallying for bigger sizes, no point in arguing with the brand, no point throwing a fit.
Because with larger sizes comes larger bills - they require more fabric, more knowledge and more labour in most cases. And if you’re a small brand working to a specific knowledge of your target audience, there’s not going to be the funds - and maybe not even the audience - to produce what you think the brand should produce.
Try sitting down at a sewing machine and producing a garment that fits your body in the way you would like. Count in the amount of research you will have to do about adjusting patterns to your body’s fit, count in the amount of fabric that you have to buy [because let’s face it, if you’re fat and you sew, you know that meter of fabric that your non-fat friend made a whole dress out of wouldn’t cover you.] and then think that if you had a set budget, just how much would you be able to get out of it - and would it sell?
Maybe it would. Maybe if you made a brand that catered to larger people, you’d be rolling in money. But if you’re a brand that for numerous years has made items in specific sizes to mirror your target audience, adding sizes upwards of that could fail completely - and then you’re in trouble.
Now this might sound horribly bitchy, it might sound backwards in the fat acceptance movement, but when I hear that indie brands, whose largest sizes aren’t selling so well as it is, are getting complaints and abuse for not “doing their size”, it drives me insane.
In the end, in the words of Kiss Me Deadly’s Catherine - “[..] if we don’t do your size; its not you, its us. We can’t afford you, dahling!” [Do check out this link - it’s a fantastic breakdown of why KMD doesn’t do larger sizes, which relates to most indie brands]